Born in Naples in 1971, where he graduated in Economics before moving to Milan.
With the Filmmaster group, he produced more than 400 music videos for Italian and international artistes including Gwen Stefani, Snoop Dog, Geri Halliwell, Ricky Martin and Luciano Pavarotti.
He also produced many commercials, virals and a variety of projects, including the opening ceremony for the XX Winter Olympics in Turin and the launch of Discovery Channel Italia.
With his brother Francesco, an artist, he worked on a number of cultural projects, including Citytellers, a trilogy on the new forms of urbanism.
In 2010 he founded Collateral Films with Guido Cella, with whom he has worked since his years at Filmmaster; in Collateral Films he looks at the fashion world, producing projects for luxury brands such as Gucci, Valentino, Dolce&Gabbana, Zegna and Armani.
Sebastiano Jodice has a keen interest in art and photography, a family passion, and enjoys playing the drums whenever he can.
— Guido Lorenzo
Born in Milan in 1972.
While he was studying political science, at a very young age he began working in advertising production with BBE cinematografica.
Subsequently, he worked in fashion for a number of years, at Costume Nationale and later at Prada.
After a period as a television producer with the RAI in Rome, he returned to Milan to join the Film Master group, where, with Sebastiano Jodice, he produced more than 400 music videos featuring Italian and international artistes including Gwen Stefani, Snoop Dog, Geri Halliwell, Ricky Martin and Luciano Pavarotti.
He also produced music programs, web formats, commercials and virals.
In 2010 he founded Collateral Films with Sebastiano Jodice, focusing their expertise to work on lifestyle projects for luxury fashion and design brands such as Gucci, Valentino, Dolce&Gabbana, Zegna and Armani.
Guido Cella is interested in cinema, music and art. Constantly on the look-out for new talent, the artistic aspect of his work is what he enjoys the most.